It’s amazing to think that the first handheld mobile phone call was made on this day in 1973. According to the history books (commonly known as Wikipedia.org today!), the first hand-held mobile phone was demonstrated by Motorola Dr Martin Cooper to his rival at Bell Labs Dr Joel Engel, using a handset weighing around 2.2 pounds (or 1kg) which later became known as ‘the brick’.
The huge strides that then took place in just 20 years, enabling miniaturization to deliver better chips and memory and display technology that led the the launch of the first smart phone in 1993. There’s a great (but a little out of date) infographic here regarding the timeline for the evolution of the smartphone.
Of course, we rather like our infographic showing how today the smart phone is so much more than just for calls but which can now effectively be your ‘office in your pocket’.
Today, there are more sales of smart phones than there are of PCs. In the UK, there are more smart phones in use than there are basic or feature mobile phones.
Where will the evolution in the next 40 years take us? How will we communicate, find and do business? Will there be devices at all?
It’s important to ask these questions as one needs to think about the delivery mechanism for information when it comes to how it is formatted and handled.
At Telnames, we believe that it’s important for businesses to deliver information in the right format for today without requiring it to be significantly changed to cater for the needs of tomorrow.
We have a ‘data first, presentation follows’ philosophy. To put this in simple terms, this means that the most important thing - your business information - is the key and most important part of your Telname, providing useful information to visitors, search engines and other potential entities. The presentation layer - the added juice that makes the information look professionally presented - becomes more of a skin rather than the base from which to build from. As it’s a skin, it can then cater for multiple different devices or formats as they begin to emerge.
Given the innovation in the mobile phone over the past 40 years, it’s good to be flexible when it comes to thinking about how your customers will want to interact with you in the not-so-distant future…